Brita is the best-selling water filter brand in the United States, and millions of households trust it to improve their drinking water. But "improve" is a key word — Brita is designed to make tap water taste better, not to remove dangerous chemical contaminants like PFAS.
With more than 176 million Americans exposed to PFAS-contaminated drinking water according to the Environmental Working Group, this distinction matters enormously. Here's the full picture.
What Does Brita Actually Remove?
Brita's standard pitcher filters (the most common product) are certified to NSF/ANSI Standards 42 and 53. Here's what that actually covers:
What Brita Standard Filters Remove (NSF 42 & 53 Certified)
What Brita Does NOT Remove
Contaminants Brita Doesn't Filter
Why This Matters: PFAS in Your Water
PFAS (per- and polyfluoroalkyl substances) are synthetic chemicals used in non-stick cookware, waterproof clothing, food packaging, and firefighting foam since the 1940s. They're called "forever chemicals" because they don't break down — in the environment or in your body.
Long-term PFAS exposure has been linked by scientific studies to:
- Kidney and testicular cancer
- Thyroid disease and hormone disruption
- Immune system suppression
- Developmental issues in children and infants
- Elevated cholesterol levels
The EPA established legally enforceable maximum contaminant levels (MCLs) for PFOA and PFOS in drinking water in 2026, and launched the PFAS OUT initiative in April 2026 to proactively work with affected water systems ahead of compliance deadlines.
If your municipal water system has PFAS contamination — and the EWG estimates over 3,000 systems are affected — a standard Brita filter is providing no protection against those chemicals.
What Should You Use Instead?
For PFAS removal, you need a filter certified to NSF/ANSI Standard 53 or 401 specifically for PFAS. The two best options at different price points:
Clearly Filtered Pitcher — Best PFAS Pitcher
AquaTru Countertop RO — Best Premium Option
Side-by-Side Comparison
| Feature | Brita (Standard) | Clearly Filtered | AquaTru RO |
|---|---|---|---|
| PFAS Removal | ❌ Not certified | ✅ 99.5% (3rd-party) | ✅ 99%+ (RO process) |
| NSF 42 (taste/odor) | ✅ | ✅ | ✅ |
| NSF 53 (health) | ✅ (partial) | ✅ | ✅ |
| NSF 401 (PFAS) | ❌ | ✅ | ✅ |
| Lead Removal | ⚠️ Longlast+ only | ✅ Yes | ✅ Yes |
| Contaminants filtered | ~5 | 365+ | 80+ |
| Price (pitcher) | ~$35 | ~$90 | ~$449 |
| Best for | Taste improvement only | PFAS + comprehensive | Maximum filtration |
The Clearly Filtered pitcher is NSF/ANSI 42, 53 & 401 certified and removes 99.5% of PFAS — replacing a Brita costs about $50-55 more upfront but provides real PFAS protection.
Switch to Clearly Filtered →